Sofia has professional experience in digital journalism, copywriting and blogging. She has written lifestyle & pop culture commentary, travel pieces, interviews, assisted the editorial team at Condé Nast Traveller, and helped craft brand stories in her first job as "Head Wordsmith" at Trade & Union, a travel, design, & hospitality branding agency.
This article attempts to untangle / interpret the antics of Kanye West up until summer 2019, and was originally commissioned by Esquire SG but did not go to print as the feature took a different direction.
TINC is a dating app designed for people working in the tech industry. They hired me to write up and edit an interview feature for them, as well as to help angle their brand story. I transcribed our interview, wrote a preface, and reduced it by 2000+ words, editing pre-existing - and implementing new - sentences where I saw fit to more effectively convey their brand and appeal to their target audience.
Working with Sofia was an absolute pleasure from start to finish. It's rare to find someone with such a flair for words, but more importantly who can understand the brand identity and concept so clearly - taking a brief and some ideas and making the brand story come alive. Charming, professional and very talented - would love to work with her again in the future.
- Anna Eugene, Co-Founder TINC App
An interview with an Irish Everest summiteer.
Product review of gifted sports watch.