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Amazfit Watches Spring '21 Campaign

Amazfit Watches Spring '21 Campaign


Sofia has partnered with a number of brands on campaigns, either as the talent/face of the campaign, or behind the scenes as a creative, or both. 

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Waterproof, OTP, Hattvika Lodge 

Outdoor Interlaken 

TNF - wait 4 campaign 


Comment from Bared?

- Bared?

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A comment from TNF?


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A captivating character who made some of the most memorable content we've put out.

- Mike Xavier, Outdoor Interlaken

Amazfit Watches Spring '21 Campaign

Client: Amazfit Watches 

Genre: Lifestyle / tech / outdoors / fitness 

Job: Content creation for Spring '21 digital campaign 

Deliverables: x1 Blog, x1 1-minute High Res Video in 16x9 and 4x5 format (for client's website and Instagram), plus high resolution stills. 

Work was completed to an exceptional standard despite a tight turnaround time for project delivery (within 1 week), client was very pleased. The aim was to showcase watch features and ability to withstand natural elements. 

Bared Footwear Spring '21 Campaign

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Client: Bared Footwear 

Genre: Fashion 

Job: Creative directed and modelled in Australian footwear brand Bared's Spring 2021 campaign, featured in stores and online. Also created a series of captioned BTS ("Behind The Scenes") stories for Bared's Instagram. 

Conceived the creative concept for Australian footwear brand Bared's Spring 2021 campaign: extreme outdoors adventures in Bared heels. The client wanted something out-of-the-box, playful, and attention-grabbing. Bared, founded by a podiatrist, is all about comfortable shoes