
Amazfit Watches Spring '21 Campaign
RECENT
Sofia has partnered with a number of brands on campaigns, either as the talent/face of the campaign, or behind the scenes as a creative, or both.

Waterproof, OTP, Hattvika Lodge
Outdoor Interlaken
TNF - wait 4 campaign
Comment from Bared?
- Bared?

A comment from TNF?
- TNF

A captivating character who made some of the most memorable content we've put out.
- Mike Xavier, Outdoor Interlaken
Amazfit Watches Spring '21 Campaign







Client: Amazfit Watches
Genre: Lifestyle / tech / outdoors / fitness
Job: Content creation for Spring '21 digital campaign
Deliverables: x1 Blog, x1 1-minute High Res Video in 16x9 and 4x5 format (for client's website and Instagram), plus high resolution stills.
Work was completed to an exceptional standard despite a tight turnaround time for project delivery (within 1 week), client was very pleased. The aim was to showcase watch features and ability to withstand natural elements.
Bared Footwear Spring '21 Campaign


Client: Bared Footwear
Genre: Fashion
Job: Creative directed and modelled in Australian footwear brand Bared's Spring 2021 campaign, featured in stores and online. Also created a series of captioned BTS ("Behind The Scenes") stories for Bared's Instagram.
Conceived the creative concept for Australian footwear brand Bared's Spring 2021 campaign: extreme outdoors adventures in Bared heels. The client wanted something out-of-the-box, playful, and attention-grabbing. Bared, founded by a podiatrist, is all about comfortable shoes